Although esports and gambling experiences are not commonly associated, this is rapidly changing. The distinctions between competing online games and other prominent types of gambling have begun to merge, from esports stadiums in Las Vegas to gambling games on esports gambling websites.
Traditional gaming revenues plummeted during the pandemic and have only just started to recover. Forward-thinking casinos and bookies have resorted to esports as an inexhaustible source of entertainment and money in recent years.
Casinos are stepping up their game with esports
Traditional casinos have spotted an opportunity to reach out to younger gamblers and profit from the esports industry’s growth. This pattern began in 2017, but it has been increasingly regular since then, particularly during COVID-19 lockdowns.
Casinos aren’t the only ones who gain from such a collaboration. Through a collaboration with Twin River, Esports Entertainment Group released its own mobile sports wagering product in New Jersey last year. At the time, the latter firm was in the process of purchasing Bally’s Atlantic City Hotel & Casino located in Atlantic City, New Jersey.
Esports betting still prevails
During the pandemic, other sections of the gambling market languished, but esports betting has soared. The gross gambling yield for esports in the United Kingdom increased by 2,922 percent from £50,223 in 2019 up too £4,616,610 in May 2020.
